Diaries & Interviews
Exploring Virtual Reality Needs:
A Jobs-To-Be-Done Study
Our clients wanted to understand the personal and work needs that would drive users to adopt their new AR/VR product.
Amplinate conducted exploratory research to identify the most compelling Jobs-To-Be-Done that users would like to hire an AR/VR product for.
The client leveraged these insights to inform feature prioritization and an effective product strategy.
Research Goal and Questions
The objective of the research was to identify user needs related to achieving everyday personal and work life goals and uncover innovative spaces and potential AR/VR solutions to match user needs.
What are common day-to-day personal and work life jobs users need to complete (specifically related to discovery)?
What are challenges and delighters experienced while trying to complete those jobs?
What tools, software and hardware, do they use to complete those jobs? How are those solutions working for them currently? Where are there gaps or unmet needs?
What are ideal use cases or scenarios for AR/VR solutions? Beyond daily task completion, how can AI/VR connect them to their interests and social networks?
Our Approach
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USA
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N= 25 (for diary)
N=10 (for IDIs)
"Likely to use" AR end users
Mix of current operating systems and device usage
Diverse panel based on age, gender, ethnicities, etc.
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Diary study over 3 days to identify current tools and including Kano-inspired questions for scenario/feature prioritization
In-depth interviews to gain an understand of needs and their user journeys
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9 weeks
Amplinate produced a report outlining users’:
Outcomes
Jobs
Pain Points
Opportunities for AR/VR
Impact
Helped the client understand how to provide users with a strong discovery experience that met their latent needs.
Informed product strategy and feature prioritization, reducing the risk associated with product innovation.