Services & Capabilities

From understanding user behaviors to uncovering market opportunities, Amplinate delivers holistic insights that shape product strategies and drive market success.

Our Unified Research Framework merges user-centric research with market-driven analytics, ensuring every design decision aligns with real-world demands and competitive positioning.

Integrated UX & Market Research Solutions

  • UX Research

    Behavioral studies, usability testing, journey mapping, ethnography, cultural immersion, and accessibility audits to create seamless, inclusive user experiences.

  • Market Research

    Competitive analysis, audience segmentation, and trend forecasting to unlock market potential and uncover growth opportunities.

  • Innovation Workshops

    Collaborative sessions that translate insights into actionable strategies for design, development, and go-to-market plans.

  • Business & UX Strategy Consulting

    Tailored guidance to align product, user, and business objectives for maximum impact.

  • Embedded Staffing

    On-demand placement of experienced researchers, strategists, and project managers to seamlessly integrate into your team and deliver results.

  • Participant Recruitment

    Access to a global panel of research participants and trusted vendors, ensuring you engage with the right audiences for your studies.

Why Choose Amplinate?

  • Quick Turnaround

    Our agile approach allows project kick-offs within 1-3 days, rapid recruitment (as fast as a day), and swift topline reporting, delivering insights at the speed your business demands.

  • Deep Expertise

    Amplinate combines UX research precision with market analysis for a 360-degree view of opportunities.

  • Actionable Insights

    Turn user data and market trends into strategies that drive measurable ROI.

  • Competitive Pricing

    As a boutique research firm, we work within your budget without compromising quality. Our tailored methodologies and collaborative scoping ensure value-driven results.

Domains & Specializations

  • Technology & AI

    With over 50 years of combined corporate expertise from the inside of Corporate Big Tech, we understand and adapt to evolving business needs. Working with the top Tech companies, we help our clients understand the human implications of AI.

    Tech & AI
  • Amplinate international ux and market research brazil

    Amplinate in Brazil

    Amplinate has a dedicated team based in Brazil to deliver the highest quality insights across Latin America. We are skilled in localizing insights to USA-based teams and offer specialized cross-cultural research offerings, such as cultural immersion.

    Amplinate in Brazil
  • Amplinate Accessibility Research USA International Brazil

    Accessibility

    We specialize in Accessibility Research that amplifies the voices of people with disabilities to drive the development of world-changing practices and products.

    Accessibility at Amplinate
  • Amplinate cultural immersion brazil india research market research

    Cultural Immersion

    We specialize in cultural immersion experiences to take your team into new markets and deeply understand cultural nuances.

    What is cultural immersion?

  • Pharma & Healthcare

    We are a global one-stop shop for healthcare research and UX design, with specialization in North America and Brazil/LATAM markets.

    Pharma & Healthcare

  • Inclusive Design

    Diverse and Inclusive is who we are and a the work we do. With a company made of up diverse individuals, we have the privilege of working with our clients on DEI topics.

    Inclusive Design

Methodologies

  • Structured and semi-structured user interviews, stakeholder interviews, key informant interviews, dyad or triad interviews. Online, in-home, and in-lab.

  • Direct observation, contextual inquiry, shop-alongs, experience sampling and artifact analysis.

    Tools, artifacts and tasks intended to provoke the user to look and think about their environment in new ways.

  • Studies with periodic prompts and check-ins to understand participants over time; remote contextual data collection (contextual photo or video).

  • Card sorts (open and closed) and tree testing techniques to reveal user thinking and inform IA strategy.

  • Concept evaluation, Usability, Iterative design, Design Sprint, Prototype evaluation, Cognitive walkthrough, Co-creation, Competitive benchmark, Design Sprints, Feature validation, RITE, Card Sort, Heuristic Evaluation, Accessibility. 

  • Quantitative studies and surveys in the US and internationally, either as a standalone offering or as part of mixed methods (qual+quant) project, providing a combination of in-depth insights coupled with broader market-level views. MaxDiff, JTBD, Personas.

  • Surveys, competitive analysis, audience segmentation, personas, trend analysis, GTM strategy, international GTM strategy.

  • Expert review, Nielsen Heuristics, Competitive teardowns, competitive analysis, feature analysis, desk research, lit review

  • Cadenced research rolling at the interval you need to keep iterating on your product in the USA or across multiple international markets.

  • Go deep into your customer mindset, break down your target audience, and uncover how to appeal to each.

  • Both qualitative discovery and quantitative validation.

  • In-person and remote