Services & Capabilities
Interviews & Focus Groups
Structured and semi-structured user interviews, stakeholder interviews, key informant interviews, dyad or triad interviews. Online, in-home, and in-lab.
Ethnographic Field Work
Direct observation, contextual inquiry, shop-alongs, experience sampling and artifact analysis.
Diary Studies
Studies with periodic prompts and check-ins to understand participants over time; remote contextual data collection (contextual photo or video).
Cultural Probes
Tools, artifacts and tasks intended to provoke the user to look and think about their environment in new ways.
Jobs to be Done/JTBD
Competitive Analysis
Heuristic analysis / Expert review
Personas
Mental Models
Information Architecture
Card sorts and tree testing techniques to reveal user thinking and inform IA strategy.
Evaluative Methods
Concept evaluation, Usability, Iterative design, Design Sprint, Prototype evaluation, Cognitive walkthrough, Co-creation, Competitive benchmark, Design Sprints, Feature validation, RITE, Card Sort, Heuristic Evaluation, Accessibility.
Participant Recruitment
Global diverse recruitment panel for quant and qual research. Included with full-service research or as standalone.
Quant/Mixed Methods
Quantitative studies and surveys in the US and internationally, either as a standalone offering or as part of mixed methods (qual+quant) project, providing a combination of in-depth insights coupled with broader market-level views. MaxDiff, JTBD, Personas.
Technology & AI
With over 50 years of combined corporate expertise from the inside of Corporate Big Tech, we understand and adapt to evolving business needs. Working with the top Tech companies, we help our clients understand the human implications of AI.
Accessibility
We specialize in Accessibility Research that amplifies the voices of people with disabilities to drive the development of world-changing practices and products.
Research in Brazil
Amplinate has a team of Researchers and Project Managers in Brazil-our flagship international market.
Cultural Immersion
We specialize in cultural immersion experiences to take your team into new markets and deeply understand cultural nuances.
Pharma & Healthcare
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.