AI-Driven Product Innovation
Technology & AI Experience
Amplinate delivers value quickly and consistently because we understand big tech and bring 50+ years of collective corporate Big Tech experience.
We take what we’ve learned from working inside enterprise Tech and translate it to meet our clients where they are.
We are lean and adaptable, which allows us to move fast and pivot at the rhythm of our client’s business while still delivering a boutique experience.
Our expertise covers a breath of technologies, devices, & sectors.
AI & Machine Learning
Biotech & Medtech
Cloud Computing
Communications & Social Media
FinTech
Productivity
PropTech
SaaS
Telecommunications
We make Technology better for humans, no matter where you are in the development lifecycle.
Understand your users, their needs, challenges, and mental models.
Define strategy and explore the competitive landscape.
Foundational & Exploratory Research
Tactical UX Testing
Test concepts or your live product.
Understand your users’ journey - their delights and pain points. We translate these findings into design improvements.
Ongoing Measurement & Refinement
Measure your changes for impact. We design your measurement strategy and assess the user experience over time.
AI Expertise
Identification of AI-assisted tasks and high-value use cases
Exploration of AI perceptions, barriers, and behaviors
Communication and content creation to explain AI to users and foster trust
Examination of the Generative AI competitive landscape
Ideation of AI-powered solutions
Big Tech Clients
Curious how we're shaping the future?
Featured Practitioners
-
Montine Rummel (She/They)
PRINCIPAL RESEARCH STRATEGIST
Montine Rummel is an experienced UX researcher and manager with over 15 years of expertise in developing user-centered solutions across various sectors, including technology, healthcare, and government. Her deep knowledge of human-centered design has allowed her to guide teams in creating products that are both innovative and accessible.
In recent years, Montine has focused on exploring the integration of Artificial Intelligence (AI) into existing products. She has led numerous projects at Amplinate and Microsoft, where she worked on incorporating AI into user experiences, ensuring that these technologies not only meet business goals but also enhance user satisfaction.
Her work on MyAnalytics and Workplace Analytics at Microsoft, which laid the foundation for Microsoft Viva, exemplifies her ability to bridge AI advancements with practical user needs.
Montine holds a Master’s degree in Human-Centered Design & Engineering from the University of Washington in Seattle, along with a certificate in User-Centered Design. She also holds a BA in Journalism from the University of Arizona, which has honed her skills as an effective writer and communicator.
-
Katie Trocin (She/Her)
PRINCIPAL RESEARCH STRATEGIST
Katie has over a decade of mixed methods research experience and expertise in developing technology across sectors, including Big Tech, Social Media, Nonprofit, and Healthcare. This expertise helps her create human-centered, inclusive tech that has positive social and business impact.
As AI innovation and development has accelerated in recent years, she has led numerous studies in this area. Her experience ranges from conducting foundational research on AI attitudes and perceptions and the human problems that AI might solve, to research aimed at refining existing AI-powered products to better meet user needs and improve the quality, safety, and ethics of user interactions.
Katie holds a Bachelor’s Degree in Cultural Anthropology and Global Health from Northwestern University and a Masters Degree in Public Health, with a specialization in Behavioral Science and Health Communications, from Emory University.
