The article discusses the “Impact Problem” faced by qualitative UX researchers in Big Tech, highlighting the tension between achieving measurable business outcomes and maintaining the integrity of user experience research. It outlines the challenges of communicating the value of qualitative insights in a business environment that prioritizes quantitative metrics and ROI, often leading to a disconnect between UX professionals and business stakeholders. The author calls for a paradigm shift towards better integration and acknowledgment of qualitative research within business strategies, advocating for mixed methods approaches and greater collaboration across disciplines to truly measure and understand impact.

Acknowledging the privilege of speaking English natively is a vital first step on the path to becoming a better English speaker to your non-native English-speaking colleagues.

What makes us different, brings us together. Miscommunications are an opportunity to ask questions and learn from the other person about how they see the world.

Inclusive Design work is a virtuous cycle; no matter where you start, every step you take brings you and your team closer to building an inclusive product.