What is cultural immersion?
Immersive cross-cultural experiences take product insights to the next level.
Rooted in the anthropological method of Participant Observation, Cultural Immersion allows you to dive deeper into your customers’ lives and sociocultural contexts.
Lara Vainer Schucman,
Director of LATAM at Amplinate
“Cultural immersion gives you a holistic, multi-sensory, human experience that goes beyond intellectual or analytical understanding.
“When you experience a culture personally, with all your senses, it helps you to construct the idea of the culture – you have images, sounds, colors, memories. You understand and feel the Why behind behaviors. These things are hard to access by listening to or reading a report.”
Outcomes
Expand your Definition of Culture
Geographical boundaries don’t define cultural boundaries. Broaden your understanding of cultures and sub-cultures to generate new insights.
Understand the Implications
Ensure you and your team move in the right direction with the guidance of native cultural ambassadors who provide nuanced interpretations of research data.
Gain Insights Faster
Quickly internalize research findings and develop solutions immediately drawing on your experiential understanding.
360-Degree Perspective
Understand all the factors impacting your problem space, from living conditions and social norms to racial/ethnic and class dynamics and geography and climate.
Access Untapped Latent Needs
Understand the roots of behaviors and attitudes that users can’t articulate, don’t realize, or discount.
Develop Next-Level Empathy
Truly be able to put yourself in your users’ shoes by experiencing their reality.
Cultural Immersion Activities
“The cultural immersion research in Brazil succeeded in providing our product and research teams with quality insights that will fuel our decision-making and road-mapping over the next six months and beyond.
“I appreciated your hospitality, responsiveness, behind-the-scenes work, assistance with helping us improvise and adapt to challenges, and frequent check-ins and pivoting to maximize our time and goals.
“Beyond our business goals, this trip will endure in the memories of everyone involved.”
— Client at Meta
Cultural Immersion Case Studies
Community Building in South Africa
What makes community-based products successful? What role does Technology play?
