Human-First Research + Design Amplifies Bottom-Line Growth.

Why do Products Fail?

The way the industry builds products is fundamentally flawed

"Move fast and break s*#!" creates bloated, unsatisfying products that alienate your users and lead to:

Wasted time building features that your users don’t want (or need)
Wasted money
Lost opportunity get to market before your competitors and become the market leader

There is a better way to develop products!

People only search for solutions to problems they have. We ensure your product is focused on solving them.

Instead of overloading features, we uncover and solve bigger problems– better. Turning nice-to-have-products into must-have-products.

18Countries
5Continents
50+Years of Corporate Experience

1,000,000,000+Lives Affected

Here's how to fast track your product strategy

1) Get the Team Excited:Break down silos by aligning on goals to set the product direction.
2) Measure the Impact:Create a product baseline to quickly pivot on implementing features that drive growth, adoption, and revenue.
3) Identify Market Gaps:Uncover core human needs unmet by current product offerings and translate them into products people want to use.
4) Attract New Customers:Connect customer needs with new product offerings better than the competition.
5) International Expansion:Launch with confidence using key market insights to position your product for the needs and desires of untapped markets.

What's the next step for your product?

Clients

Testimonials

"Amplinate truly delivers on the boutique vendor experience needed to complete high-level research, and this is due primarily to the successful thought leadership and team management of Josh and Marcelo. This was the most enjoyable vendor research relationship I've had the privilege of working with in many years and thoroughly recommend to anyone in startups or big tech."

"Amplinate [formerly Authentique UX] has been a pleasure to work with on every project I have conducted with them. Josh’s ability to come up with creative methodologies to answer difficult and complex questions, as well as the flexibility and adaptability of the team as a whole, has been invaluable in our research process. This team is extremely skilled at understanding and empathizing not only with our users, but also with our internal teams, to ensure our research objectives are met and the insights they deliver are relevant every time. I highly recommend Amplinate."

"I partnered with Amplinate to conduct a multi-country research study on a highly sensitive project with a difficult recruit. What set Amplinate apart? They are high level thinkers, strategic partners, and provide flawless execution to conduct high quality research. Their research helped us set the direction for our team for years to come while providing concrete action items to address the most pressing issues with the current product."

"Josh LaMar is hands-down one of the best researchers I have ever worked with. His user-centered approach shines a light on the underlying human needs and behaviors that are so critical to understand in product development. I warmly recommend Amplinate and Josh LaMar."

"Josh is an expert in understanding our customers. Every time I talk with him, I learn something new: a new research methodology, insight around a target user, or trends that impact our products. I rely on Josh’s insights and intuition to uncover target user behaviors, needs, and motivations which is paramount to defining and designing products. Having a highly skilled researcher like Josh to help frame and target the right problems to solve is a huge advantage."

"Josh is extremely personable and easygoing - he made the whole process fun and exciting. He is also very focused and passionate about his work, and cares deeply about user research. I appreciate his respect for open-ended qualitative research, his empathy for our users, and most of all, his keen sense for how we could take what we learned and impact the product strategy."

Schedule a product expansion strategy session