Research & Design
Stopping Non-Consensual Intimate Image Abuse (NCII):
Tool Usability and Design
Our client wanted to create a digital tool to help protect adults from intimate image abuse.
It was imperative that the tool was easy-to-use and inspired trust among victims.
Amplinate conducted research to learn more about experiences, needs, and emotional states of victims and uncover potential improvements to the tool prototypes in development.
Using these insights, Amplinate created the interaction design of the final user-facing tool.
Research Goal and Questions
The objective of the research was to help inform and design a digital tool to help protect adults from intimate image abuse.
What is it like to be a victim of intimate image abuse? What do participants’ journeys look like? What are common patterns in participants’ experiences and common needs that result from these experiences?
How can we inspire help-seeking among victims when they have these experiences? How do we create a tool that inspires trust?
Are the current prototypes meeting victims’ needs? What are the pain points related to tool usability and design?
How do we design a tool that is trauma-informed, easy-to-use, and clear about how it works and the safety of their information?
Our Approach
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United Kingdom, Mexico, Italy
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N= 59
Victims of NCII
Potential victims
Those who share intimate content for money
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Secondary research to deeply understand NCII
Homework assignment about their social media habits and practices, and their NCII experiences
Remote interview and cognitive walkthrough of tool prototypes
Trauma-informed research and design principles and practices
Mock-ups of proposed improvements to interaction design
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12 weeks
Amplinate worked with a world-renowned non-profit organization to ensure we had deep expertise on non-consensual intimate image abuse to inform our efforts.
We also partnered with them to recruit this hard-to-reach population.
We incorporated trauma-informed research and design principles throughout the project to ensure we met participants’ needs and avoided re-traumatization.
Impact
Insights and design mock-ups informed the final interaction design for the digital tool.
The tool has been successfully launched to the public.
The tool’s reach has expanded beyond the original client and is now being used by many social media platforms.
Since the launch, over 180,000 adults across the world have used the tool.