Remote Cultural Immersion
Creating Content & Design that Resonates:
A Remote Culturalization Study
Our client wanted to increase use of their digital product across the world…
But first, they needed to make sure that the content and design of their tool would be relevant, valuable, and appealing to their international audiences of interest.
While limited by bandwidth, budget, and time, our client needed deep cultural insights to help their product succeed in new markets.
We led remote culturalization research using digital ethnography methodologies to produce high-quality, localized insights quickly and efficiently.
Multi-Phase Research in 5 Markets
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![brazilian flag image]()
Brazil
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![Mexico flag image]()
Mexico
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![Indian flag image]()
India
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![France flag image on a building at night]()
France
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![German national colors on football gear]()
Germany
Research Goal & Questions
The goal of the research was to develop culturally optimized content and understand other opportunities to improve the product experience to drive product growth in select international markets.
What content and imagery resonate with users in each market? What culturalization principles need to be applied to content, UX, and UI?
What are market-specific user needs, pain points, use cases, and general perceptions?
What are value propositions for this tool that resonate with users in each market?
Our Approach
Example Artifacts Collected
Artifacts provided insight into the colors, textures, imagery, symbols, and design sensibility that represent each community.
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N=8 in each market
Mexico, Brazil, India, Germany, France
18 years and older
Diversity in gender, age, race/ethnicity
New customers of the product
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Pre-interview homework assignment which included daily diary and artifact collection
90-minute interview with questions on end-to-end product journey, feedback on content, UX, and UI, and cultural relevance of new content
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9 weeks per market
Along with homework assignments and remote interview sessions, we also used the following methods to produce culturally-informed insights related to our research questions:
Local researchers who provided depth and contextualization to insights
Background information on local history, traditions and customs, and other cultural characteristics of target markets included in reporting
Artifact collection (photos, videos, etc.) to better understand daily life and local design sensibility
Secondary research and examples on how competitors are localizing their products and advertising to target audiences
Artifact 1 - India
Artifact 2 - India
Artifact 3 - India
Artifact 1 - Mexico
Artifact 2 - Mexico
Artifact 3 - Mexico
Reporting
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Sharing local researchers' knowledge of cultural events and localized advertisements
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Aspects of local culture that the product should speak to
Impact
Designers utilized insights and artifacts to create new content and make UX/UI improvements to the product.
Our client launched new content that customers found relevant and valuabe, increasing monthly average users.
Our relationship with the client has grown. Amplinate is their go-to partner for research in new markets.
They ensured their content and experience was respectful and reflective of these communities, avoiding potential PR blunders.