Services & Capabilities

Interviews & Focus Groups

Structured and semi-structured user interviews, stakeholder interviews, key informant interviews, dyad or triad interviews. Online, in-home, and in-lab.

Ethnographic Field Work

Direct observation, contextual inquiry, shop-alongs, experience sampling and artifact analysis.

Diary Studies

Studies with periodic prompts and check-ins to understand participants over time; remote contextual data collection (contextual photo or video).

Cultural Probes

Tools, artifacts and tasks intended to provoke the user to look and think about their environment in new ways.

Jobs to be Done/JTBD

Competitive Analysis

Heuristic analysis / Expert review

Personas

Information Architecture

Card sorts and tree testing techniques to reveal user thinking and inform IA strategy.

Evaluative Methods

Concept evaluation, Usability, Iterative design, Design Sprint, Prototype evaluation, Cognitive walkthrough, Co-creation, Competitive benchmark, Design Sprints, Feature validation, RITE, Card Sort, Heuristic Evaluation, Accessibility.

Participant Recruitment

Global diverse recruitment panel for quant and qual research. Included with full-service research or as standalone.

Quant/Mixed Methods

Quantitative studies and surveys in the US and internationally, either as a standalone offering or as part of mixed methods (qual+quant) project, providing a combination of in-depth insights coupled with broader market-level views. MaxDiff, JTBD, Personas.

a girl wearing a VR headset surrounded by twinkling lights

Technology & AI

With over 50 years of combined corporate expertise from the inside of Corporate Big Tech, we understand and adapt to evolving business needs. Working with the top Tech companies, we help our clients understand the human implications of AI.

Technology and AI

Accessibility

We specialize in Accessibility Research that amplifies the voices of people with disabilities to drive the development of world-changing practices and products.

Accessibility Research