Amplify + Innovate what Resonates

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Our mission is to amplify the lived experiences of people around the world to create innovative and inclusive products that are good for humans, good for the planet, and good for business.

Our Values

Human-First

We are humans serving humans. Every decision, every interaction is grounded in empathy, authenticity, and the acknowledgment of our collective humanity. We take care of ourselves and keep the health of others in mind. We create space when needed.

Inclusive and Diverse

We build strength and innovation through diversity. By actively fostering an environment of inclusion, we ensure every voice is heard, respected, and valued.

Growth Mindset

We see challenges as opportunities to learn and grow. Embracing change, we encourage continuous personal and professional development, understanding that a growth mindset is key to our success.

Accountability

We stand by our commitments with integrity. We take responsibility for our actions, celebrating our wins, and learning from our setbacks with transparency and honesty.

Teamwork

We cultivate a collaborative spirit, where support and advocacy for one another are paramount. We're dedicated to uplifting and empowering each member of our team.

Agility

Our business moves with the pulse of change, swiftly and smartly adapting our strategies and actions. This agility is our edge, enabling us to thrive in a dynamic landscape.

Origin Story

Picture of Josh LaMar and Marcelo Chinellato

Amplinate had it's initial spark when Marcelo and Josh got married. We always joked that we should start a company. With his background in Business, Finance, and Law, and my background in User-Centered Research and Design, it kinda made sense.

When we started out, I wanted to do the research I thought was the most interesting: international, cross-cultural research. I did my first international research project back in 2012 in Brazil, China, and Japan, ironically meeting Marcelo, a native of São Paulo, Brazil, when I was in Tokyo, Japan. Japan will always be special to the foundation of Amplinate and to my marriage to Marcelo.

We started as a 2-person freelancer company in August 2019. Our first client was Meta. We did a really cool in-home research experience that we now call Cultural Immersion. And it grew from there.

Next, I got two projects at the same time. Since there was only one of me, I hired my favorite researcher from Microsoft, Montine, to come with with me. Next we hired an Admin Assistant, who has grown to become our Operations Director.

Then COVID hit. (Cue music: Dun-dun-duuuuuuuun!)

We had no idea what was about to come. All we knew was that we could do research online just as easily as in-person and we had a Tech company client that wasn't slowing down. So, we dug in and we made it through.

In the end, COVID helped us focus as a company and we grew more in just a few years than many companies ever grow. I mean, Amplinate was my COVID project!

When we started Amplinate, of course I wanted to focus on what I loved: helping humans around the world have better experiences with Technology. I just wanted to find ways to do it even better; Higher quality and with deeper insights. I've seen first hand how transformational conducting international research can be: for product teams and for company strategy. I want everyone to experience this.

Five years later, I am proud to say that I've created the company I want to work in with other generous and kind individuals, working with the top Tech & Pharma companies in the world, improving the lives of millions of people around the world, doing the type of research that I want to do… and doing it our unique way. Better than everyone else. With deep human compassion, authenticity, and resonance.

- Josh LaMar, CEO & Co-Founder at Amplinate