Mastering Customer Conversations
How to Talk to Customers—And How Not To
Most companies talk to customers, but few truly listen.
This workshop redefines the way teams approach customer conversations, helping them extract deep, actionable insights while avoiding common pitfalls like leading questions, confirmation bias, and premature assumptions.
The right and wrong ways to engage with customers.
How different business disciplines (engineering, marketing, research, and strategy) shape how we view success—and how to align them.
How to frame research studies for actionable results.
Practical strategies for building rapport and eliciting honest, unfiltered feedback.
How to scope and structure research to align with business objectives.
What you'll learn
Why this matters
Too often, businesses start with a pre-set solution and reverse-engineer customer needs to fit.
This approach leads to wasted resources and misaligned products. By adopting a truly customer-centered lens, you’ll uncover the real problems worth solving—before you build.
Who should attend?
Product Managers, Designers, UX Researchers, Marketers, Engineers, and anyone who interacts with customers or influences product decisions.
Format
Half-day Workshop (~4 hours)
Online or In-person
Outcome
Better product decisions through deeper customer understanding.
Investment: 5k
Travel costs additional, if requesting In-person.