Innovation
Through
Constraints
Creativity as a Competitive Advantage
Innovation isn’t about endless resources—it’s about leveraging constraints to drive breakthrough thinking.
This workshop explores how to systematically generate innovative solutions by reframing problems and applying structured creative methods.
What You’ll Learn
The two primary lenses of innovation:
Binoculars Innovation: Identifying new, unmet needs and market opportunities before competitors recognize them.
Microscope Innovation: Refining existing products, features, and experiences to optimize performance and usability.
Ethical competitive advantage: How to outthink, not outspend, your competition.
How to uncover latent and unmet customer needs.
Methods like contextual inquiry, competitive benchmarking, Kano analysis, and co-creation.
How to balance rapid experimentation with disciplined execution.
“Josh hosted a thoroughly insightful workshop on creating research methods for the design team at Orange in UK. As UX designers we often need timely and constructive feedback from users. Josh showed us tips and techniques to achieve this when working within constraints of time and budget. A worthwhile session.”
- Adam de Linde, Design Director, Orange
Why this matters
Innovation is not about radical reinvention—it is about applying structured methods to solve meaningful problems efficiently.
Most businesses think innovation is about having the biggest budget or the flashiest ideas. The truth? It’s about disciplined creativity—seeing opportunities where others see obstacles and transforming constraints into catalysts for success.
Who should attend?
Product Leaders, Entrepreneurs, Innovation Teams, Design Thinkers, and anyone responsible for driving growth.
Format
Half-day Workshop (~4 hours)
Online or In-person
Outcome
A practical, disciplined approach to both creating new solutions and improving existing ones, ensuring sustained competitive advantage.
Investment: 5k
Travel costs additional, if requesting In-person.