From Data to Decisions—
How to Align Truth Across Teams
Building a
Customer-Centric
Culture
Businesses don’t just fail because of bad products—they fail because of misalignment. Different teams (engineering, design, marketing, and leadership) define “truth” differently, leading to conflicting priorities and diluted impact.
This workshop provides a structured approach to fostering a customer-centered culture where all disciplines contribute to a shared vision.
What You’ll Learn
How to navigate and leverage disciplinary distinctions as a strength.
The impact of “product truth” and how to ensure alignment across teams.
How to integrate qualitative and quantitative insights into decision-making.
Strategies for breaking down silos and building collaborative workflows.
The Negotiation Zone: How to balance business, tech, and UX needs
How to integrate user-centered values into daily decision-making
Why this matters
A great product doesn’t emerge from a single department—it requires an ecosystem of aligned decision-making. Businesses that get this right create customer-driven solutions that outperform their competitors.
Who should attend?
Executives, Product Leaders, UX Researchers, Designers, and anyone looking to bridge the gap between teams.
Format
Half-day Workshop (~4 hours)
Online or In-person
Outcome
A high-impact, aligned organization where customer needs drive strategy.
Investment: 5k
Travel costs additional, if requesting In-person.